logo design toolsWHAT’S IN A LOGO?

The Owls Web Design team performs exhaustive competitive research to determine a logo design that effectively positions your firm against the competition. Establishing your company’s uniqueness through a logo design can come from a myriad of qualities including the name, color, fonts, shape and composition. Keep in mind, logos aren’t meant to be literal—they should be a visual peephole into the values and story of a business.


A major consideration in logo design is the versatility of a logo. Logos should work in color or in black and white. Logos should work when it’s imprinted on something as small as a pen and as large as billboard. It should work on TV or on a car wrap. It’s critical to consider all the possible applications when designing a logo so your brand is visible throughout any medium.

A logo sets the stage for your company’s visual brand. It will dictate the color, typography and graphics that will be applied to everything from your website to print advertising to promotional materials. At Owls Web Design, we ensure your firm is equipped with a versatile, timeless logo that will successfully differentiate your firm.


Even large marketing departments will look outside their firm for a logo design resource. A marketing agency like Owls Web Design will provide an outside perspective with concerns only about the marketing objective and brand position—not about internal company politics or egos. We design logo concepts from scratch or build upon the legacy of the current logo design.